IPW Healthcare Solutions Inc., is a Health Information Management firm
providing career training and professional services in Medical Coding for nearly 7 years. In the past 12 months, this small operation has experienced an increase in
students and clientele, office facilities and profit margin, as a result of contracting web development and business support services from Scofield Associates.
IPW approached Scofield Associates in November of 2004 with an interest to attract more students to enroll in its Certified Professional Coding training program as well as create public awareness for their professional services to healthcare facilities. At that time, the small firm was operating its business in a 200 square foot stand-alone classroom accommodating 7 students in close quarters.
SA ServicesAfter defining the business goals and assessing needs, Scofield Associates proposed a growth plan in two phases:
- Brand Development and Basic Web Presence. Scofield Associates worked with the firm's principle to create a new brand and developed a basic web site to create public awareness. Within 6 months of these services, IPW increased student interest and registration and relocated to a larger facility.
- Web Site Upgrade and Marketing Services. Scofield Associates upgraded the basic web presence to a small corporate web site and developed effective ad layouts for local newspapers for the purpose of reinforcing the corporate message and driving more traffic to the new website.
Today, IPW is experiencing steady growth and shows no sign of slowing down. In addition to increased response from potential students, the firm is now gaining popularity with major hospitals desiring to contract the firm to train their staff. While it is certainly the quality services and professionalism of the firm that secures these opportunities, Scofield Associates is happy to be a vital part of building IPW's corporate credibility with its contribution of web development and business support services.
Click here to Visit IPW Heatlhcare Solutions website
